Remember when I complained about the hurricane/storm names of Rollo and Pollo because they were too similar? Well I’m falling all over Isaias. I see an I, I pronounce an I. I-sa-i-as. I had to look it up. It’s Spanish: “ee-sah-EE-ahs,” with the emphasis placed on the third syllable. Four syllables. Now I’ve got it. However, I would be pleased with something shorter. I’ve looked at the future names through 2031. One has four syllables: Ophelia. The rest are three syllables or less.
Which country gets to name the hurricanes? I looked it up. Hurricanes are named, not by a country, but an international committee under the World Meteorological Organization, an organization of the United Nations. Hurricanes to our close east and Gulf of Mexico are named by meteorological representatives from North America, Central America, and the Caribbean. Yeah, that makes sense. Can’t have different countries giving the same storm different names. I don’t mind other culture names. Just make them easy to spell and pronounce. Is that possible?
At 6:44 pm I tuned in to Max Velocity – Severe Weather Center on YouTube to hear 53 Waffle Houses have already closed because of Hurricane Isaias on the verge of landing in the Florida panhandle. Ya know it’s going to be dangerous when Waffle Houses close. While the company considers that an impressive statistic, I consider it a black mark against the company. Unless those employees are getting paid big, big bucks, those employees should be safe in their homes or packing up and leaving.
People have been instructed to evacuate. Of course many don’t. They do the opposite. Common sense was in short supply. At 6:47 pm six people, at least three of them kids, walked past a camera installed by a storm chaser to monitor an advanced beach surge. An old Florida dude in shorts walked out to dip his hands in the surf and throw fisticuffs in the air. At least he wasn’t stupid enough to get more than toes deep in waves that would have carried him off so easily. Vehicles drove through rising water.
Some bay bridges were closed although I’m not sure how that’s done. I looked it up. Some bridges raise a portion of the roadway to 90° to the road. Other cities place barricades and police officers. I’d hate to be those unlucky patrol officers who got tasked with the responsibility of manning the barricades. Some states don’t block the bridges. They figure if you are stupid enough to go up then your safety is on you.
Six storm chasers working with Max have scattered themselves to capture live coast conditions. Periodically, Max tapped into to their videos. At night, the chasers illuminated the storm with their headlights. During the height of the storm, the views out the windshields was nothing but slants of rain and inefficient windshield wipers. Debris broke the windshield of a storm chaser vehicle on an interstate. Another had his soft Jeep cover shredded. Why would someone drive in a hurricane with a soft cover?
Some cities didn’t turned off the electricity. Very cheery Christmas lights were wrapped around poles at Fort Walton Beach. Where the electricity was off, business’s emergency lights came on.

A small shed near a beach received lots of attention because it can be seen in one of the cameras, and the surge moved it. It became a running joke and viewers asked Max to make a T-shirt that they can buy. Max has a graphic artist in his employ and an hour after the hurricane hit shore, the artist had designed a shed image. Here it is. At 8:18pm Max said a shed T-shirt was available. By 8:20 the first person crowed that they bought one in steel blue. By 9:20 they had sold 360 on his merch page. Towards the end of the show he asked everyone to guess how many times he mentioned the word shed in two hours. I guestimated 65. It was 64.
Max is a young guy. 24. Graduated from a meteorological school last year. Has a strong, well enunciating voice for online and an outgoing personality. He currently has 2.19 million subscribers and throughout the evening three million households watched his show. That’s an amazing number. Tonight was the second highest live views of his channel. He is in a great position to build a massive online business since so many government weather facilities have been shut down.
When Max needs a break, he hands control to another young fellow in another studio somewhere who talks about related storm data and shows fresh graphics. Then it’s back to Max. He might be online for 8-9 hours. So much so that it takes a toll on his voice.
Max and his crew do a fabulous job at engaging with their online community through six different platforms. The chat window on his main YT screen sometimes has so many chatters that the screen scrolls continuously. When the action slows, he answers chatters questions, and reads the ones that interest him. This personal touch is drawing in a lot of viewers. I admit I am a fan.
Viewers can submit their location which shows up on a big map. Regular folks can send in photos and videos of weather and he might use them during the show. He also has partnerships. In between saying how many households were without power he mentioned a generator company. He also mentioned he uses WeatherFront for monitoring the weather live.
His and his crew’s energy and expertise reminds me how old I am. I’m grateful young adults are stepping up to fill important niches.
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Hurricane Isaias was inside the Gulf of Mexico. It’s 661 miles from where it made landfall in Destin, Florida to Port Aransas, Texas where I like to visit every fall. Even though the distance is across most of the gulf, Port Aransas and Corpus Christi experienced very high tides and waves. The usual happened. A dozen or so surfers ignored rip current warnings. The sea was, in some places, touching the dunes past the road which is nothing more than scraped sand that’s been lightly packed by vehicle tires. And yet people thought it was a good idea to park on the beach. Stuck vehicles everywhere. Cars, trucks, RVs. There’s a photo of a family trying to dig their Class C tires out when the wet sand is up to the axles. Volunteers from 361 Off-Road Rescue were unable to budge it. I wonder how much a heavy tow truck cost and if they were even willing to drive onto that muck. Someone parked a travel trailer so close to the water line that it flipped it on it’s side. Some folks commented it might have been an insurance scam.
The one good thing about high tides is it packs the sand pretty good after the water sinks. Make a good driving surface. I hope so. I’ll be there in a week. I know the parking area least likely to involve towing is a paved area next to the pier. In case it’s not available, our reservations are three blocks from the water. We are just going to have to hoof it.